In today’s world of online marketing, we all know that content is king — it has dominated the industry for years and doesn’t look like it’s stopping anytime soon. For the most part, content marketing is one of the tested and trusted ways to let the potential clients know about your online presence, and of course, it can increase your chances of being an industry thought expert.
It’s however important to note that a great B2B blog post requires more than just words on a screen. In essence, there are quite a few components you’ll want to incorporate in the write-up especially if you want it to serve its primary purpose — resonate with readers and drive conversions.
Here are five elements that are crucial to the crafting of a great B2B blog post
Let’s face it; appearance is everything in content marketing. In essence, brands who take their time to format their articles are more likely to hold reader’s attention and even convert visitors into leads. That said, you won’t be wrong to try your best to make your blog attractive and easy to read; besides generating leads, proper formatting can increase your chances of earning social shares and organic backlinks. What could be better?
The good news is, it’s pretty easy to format the perfect blog post — you can actually round everything up in as little as 20 to 30 minutes. As you can see, it doesn’t take the whole day to format your post for publication — prioritize it today and start increasing your chances of growing subscribers, generating leads and improving SEO.
2. Strong Headline
It’s also crucial to take your time to craft an eye-catching headline for your blog post — this is a great way to capture reader’s attention and keep them hooked. Now, you should be aware that creating an engaging headline can be a bit tricky. In essence, if you get it wrong, you’ll end up losing a whole lot of visitors who could be potential sales leads. But of course, getting it right will increase your chances of reaching a boatload of people and the best part is, you won’t have to spend extra cash on marketing.
Need ideas? Well, we’ll recommend you stick with headlines that feature some kind of warning; this is a great way to grab reader’s attention. Just try to figure out how to create a sense of urgency and panic, and watch how readers will be eager to click on your article.
3. Actionable Content
Ever created content that hardly works for you? Maybe you’ve not been getting leads, sales, and the likes? If yes, there’s a good chance that your content isn’t actionable. It’s more like you’re just busy doing nothing. For the most part, actionable content makes it easy for users to take action — it should be a natural progression. That said, it’s crucial for the content to be clear and educative enough to allow them to take action. Now, it’s important to note that users are unlikely to act if they don’t trust you. Just take your time to create content that establishes trust and of course, watch how users will begin to act and convert naturally. The bottom line; not all content is created equal — try to make yours actionable!
4. Optimize For SEO
If you’ve been creating content for some time, you should be aware of just how important SEO is to your visibility in SERPs. At this point, there’s a good chance that you’ve created content for your site and you’re eager to get it posted. But of course, you’ll want to optimize it for SEO before taking the next step. First off, as a B2B company, it’s crucial for your post to be written in proper English. You might not know this, but a large segment of potential clients are unlikely to engage your services if they find that your company hosts poor grammar on its website. In a nutshell, high-quality content can increase your chances of seeing a boost in SERPs rankings.
What’s more, you should ensure that your post contains the right keywords; more like those that are relevant to your niche. It’s also good to know that Google adds some weight to the heading tags on your page. Essentially, these tags can be used to let Google know exactly what your site is about and at the same time, organize information in a way that is easy to read. You should also focus on the title tags as well as the alt text of your page. The bottom line; always strategize before producing and publishing content; never fail to optimize for SEO!
5. Call to Action
Now that you’ve created a great blog post with perfect style and grammar, it’s time to add the magic ingredient; the call to action. You might not know this, but every post needs a CTA. Why? Well, it’s only because your readers are ready to click, respond and engage. At this point, you have to figure out what you want them to do — it could be to purchase a product, visit another page or even download an e-book. The bottom line; CTAs are key to more conversions — always take full advantage of them.
And that’s it! As you can see, there’s actually more to good content than words on a screen. Now it’s up to you to incorporate these five components in your strategy and rest easy knowing that your success rates will be equal to none. Good luck!