4 Minute Read[dropcap]M[/dropcap]ost companies believe that their website is all about their business, if you believe that, your wrong.
Your website should be about your customers & the experience they have on your website. It’s about your customers finding the information they need quickly an efficiently.
If they aren’t able to do that, then you are really hurting your business. The slightest issue can cause a potential customer to leave your website in an instance, hurting your conversion rate and your business overall.
These 5 key things can help you improve the user experience on your website, increase your overall conversion rate, and help you gain more leads. Lets get into them.
1. Visual Appeal & Content Structure
The first judgment a visitor makes when they navigate to your website is visual appeal of it. If your website does not look visually appealing & and the content is not laid out clearly then a visitor will leave your website in as little as 10 seconds.
Take a look at this quote from a study that Stanford University conducted.
[ctt template=”2″ link=”GH2IC” via=”no” ]75% of people judge the credibility of a company based on the design of its website. – Stanford University[/ctt]
The next thing to focus on is how the content on your website is laid out, if text is too small, too bunched together, or too lengthy then a visitor may not take the time to read the content.
Make sure your copyright is concise & straight to the point. It also needs to be written in a manner that anyone can understand.
If your website is slow, this can play a major factor in your user experience and can quickly cause a user to leave your website. Studies show that if a webpage doesn’t load in 3 seconds or less that the user will lose patience and leave the site right away.
With the recent Google algorithm update, speed now plays a critical role in your overall Google search ranking. The one factor alone makes this a key element that you should analyze and improve if necessary.
If your interested you to know the speed of your website and what you can do to improve you can click here to go to the Google PageSpeed site and test your website now.
3. Mobile Support & Responsiveness Design
The internet is evolving to the point that if your website isn’t responsive, you may as well not have a website at all. You now take a major hit on Google if your website is not responsive, they have put together a great article to help you that you can read here.
In 2015, 33% percent of all website traffic has been on a mobile device.
Having a responsive website is now critical to your business, choosing not to can cause your website to take a major hit. Google has created a test that will let you know if it believes your website is mobile-friendly.
4. Complicated Website Navigation
Every page on your website needs to be as easy to access as possible. People want to be able to click-through to their desired content as quickly as possible, so complex and hard to find menus are not going to bode well with your visitors.
When a visitor visits your homepage for the first time, they want to see the link to their area of interest within seconds of arriving.
Remember, it is quicker for a visitor to simply bounce off to another, better-designed website than digging through a badly designed one just because they happened to get there first. 90% of users will leave your site if they can’t find what they are looking for within 2-3 clicks.
5. No Social Media Links
Social media has emerged as one of the most important marketing platforms in recent years. Unsurprisingly, the lack thereof can be a major dissuasion for prospective customers.
Social media links show that you are a progressive company, open to embracing new media platforms. Having social share elements allow users to share content that they find useful with others throughout their own social media outlets.
This is something that is invaluable and can really help your business.
If you take the time to analyze your website and improve on all of these things, you can increase your conversion rate even higher than it is at the moment.
We also offer a free website analysis where we will review your site within 24 hours and let you know how your doing.