5 Minute Read[dropcap]I[/dropcap]n today’s world of marketing, there are two primary paths to follow when it comes to engaging an audience. It’s either you’re on the outbound team or the inbound team. The first happens to be outbound marketing which attempts to buy audience attention to generate leads. This approach of marketing tends to push out messages with the hope of finding the right audience; it typically comes in the form of volumes of print leaflets, billboards, unsolicited emails, and texts as well as outsourced telemarketing.
However, what you should know is that the rules of marketing are changing rapidly and the method of outbound marketing is becoming less and less effective. In fact, many people find this approach to be disturbing and irritating. Today, the more exciting and innovative way to generate massive leads for your business is through inbound marketing.
What is Inbound Marketing?
Inbound marketing is an effective technique that enables your brand to get found by customers. In other words, it’s an approach used to attract visitors who already interested in what your brand has to offer. So, this directly implies that you’ll be marketing to people who want to be marketed to, instead of just throwing out messages with hopes of getting positive responses. This approach can be engaged by setting up your site to attract visitors via search engine optimization, blogging and utilizing social media.
One of the most popular methods of inbound marketing is content creation. For instance, your company can craft and publish valuable content on your blog, and this content is then optimized, so it wins one of the top spots in search engine results. This implies that when a prospective customer is looking for help or answer to a particular issue, they head to the likes of Google, type in their query and discover your content. This is eventually used to generate leads who can hopefully be converted into paying customers.
Another popular tactic of inbound marketing is social media marketing. Everyone knows and loves social media. It’s more of a personal approach to marketing your brand’s products and services. It plays a significant role in connecting with the audience when you post content that’s attractive and relevant. The content can be crafted with various themes, but items such blog posts, valuable content, interesting and engaging stories are all popular content types.
The more you create such content, the more exposure your business receives.
Inbound marketing is super important to your business this year because it’s a part of holistic marketing approach and it also changes your view of marketing. Now you don’t have to rely on cold calling, buying direct mail list or spending thousands of dollars at trade shows; you get to attract customers with your most valuable asset, your website.
Here are some attractive statistics that should fire you up to join the inbound team!
- Inbound marketing costs 61% less per lead compared to outbound marketing.
- Companies that blog on a regular basis generates 126% more leads than those who do not.
- Up to 70% of potential customers prefer getting to know a brand through content instead of ads.
- Social media has 100% higher lead-to-close rate than traditional marketing.
With these stats, I’m sure you’re getting a clearer picture of why your business needs to engage inbound marketing this year. However, if you’re still in doubt, I’m going to explore some reasons why inbound marketing is crucial for your business growth.
Importance of Inbound Marketing
Alright, now that you know exactly what inbound marketing is all about, it’s time to explore why it’s so important to your business. Here are a few reasons you need to switch to inbound marketing right now!
Today, buyers or potential customers are no longer interested in promotional messages, that’s a fact! Inbound marketing is all about getting an understanding of the needs of your clients and how your product or services can be valuable to them. Getting a better picture of their psychology implies that your time is properly invested in content strategy coupled with the creation of outstanding content.
This approach is very affordable because you can provide as much or as little per week or month according to your marketing budget. According to HubSpot Marketing, the cost per lead for businesses who primarily use inbound marketing is 61% lower than those who focus on outbound strategy.
Provides You With Endless Opportunities
With the majority of people looking for products and services on the web, companies, and marketers of all sizes realize that they must change their approach to capture buyer’s attention. Now is the right time for you to join in and grow your brand.
Attract More Unique Visitors
Since inbound marketing is all about getting the most out of your website, a significant part of the process has to do with crafting great content that’s relevant to your customers. In essence, your blog becomes an asset that drives massive traffic to your site. By blogging for your company, you get to answer customer’s question and win their trust before even talking to them.
In essence, if you stay on the path of inbound marketing, you’ll be able to drive more traffic to your site. Moreover, this can increase your chances of converting visitors to leads and leads to paying customers. That’s the perfect chain of business success!
One of the best things about inbound marketing is that you can view and analyze your results in real time. As long as you put the right analytics in place, you can see exactly what content is generating the best results. Tools such as Facebook and Twitter analytics are sure to come in handy, and the best part is they are free! Moreover, Google Analytics as we as other social media analytical software systems such as Hootsuite and Sprout can be very helpful.
Well, there you have it. With all that has been said, it’s glaringly clear that Inbound marketing is an absolute necessity for your business. It can give your small business the chance to maximize your ROI and save a significant amount of time. Inbound marketing is the surest tool that generates more leads and secures more customers. So quit wasting time and join the winning team so you can get more out of your marketing.