Healthy & Better

Date: January 14, 2016
Services: Web Design, Inbound Marketing
Project Timeline: 4 Weeks

01. Project Summary

Healthy & Better is a website run by Kamilah Stevenson who is a health and fitness coach. She believes healthy living starts within. But more importantly that health is a state of complete physical, mental and social well-being. She believes health is not simply defined as just the absence of disease.

She contacted us to build a site that embodied her vision for her business. So we created a website that is focused around her blog articles, so that visitors are able to consume her content and knowledge immediately. We also based the site around  building her email list, since this is where she gives the bulk of her quality content.

02. Desktop Experience

In creating the desktop experience we first focused on the call-to-action to join her mailing list, since this was one of the key reasons for the site itself. From there we focused on how we would layout the blog posts in a way that made sense & allowed users to consume a small portion of the content and then just click if they wanted to read the full article.

03. Mobile Experience

With any mobile design project you want to make sure all the content is visible and clearly legible. This project was no different, we focused on making sure the call-to-action was clear and responsive to every device. Next we focused on the website & blog article text. This was important because visitors we likely to come across one of her blogs first and the homepage. This also compelled us to add the email list call-to-action to all blog posts for that reason.

04. Project Info

We were able to create the user experience & interface for the desktop & mobile versions of this website in 2 weeks. We created the website in 2 weeks using the WordPress CMS platform, this enables her to actively make changes when necessary.

Date: January 14, 2016
Services: Web Design, Inbound Marketing
Project Timeline: 4 Weeks
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